MARKETING RESEARCH

Who we are?

DCS Vietnam is a professional research and survey company. We provide the optimized information you need to make better business decisions. We do this through a combination of intelligent, efficient and reliable data collection methods, plus thoughtful analysis and interpretation.

…but most importantly…

We help you build a complete understanding of your market and your industry, your customer, your target consumer, your employees.

How are we different & better

  • Accuracy is top priority

    We do not report unchecked numbers

  • Wide network

    Easy access to all areas of the country, even rural

  • We’re flexible

    Survey solutions area completely customizable by client’s request

  • Efficient with affordable cost

    Chúng tôi cam kết dịch vụ tốt nhất với mức giá cạnh tranh, đem lại hiệu quả tối đa cho công ty của bạn

  • We’re nice

    You’ll start with smile & leave the most satisfaction

WHAT WE COMMIT TO YOU?

As your research department, a member of your team, we provide three commitments:

  1. We make sure a deep understanding of your needs or problems before deploying
  2. We deliver what you expect – and more. On time, on budget.
  3. We work hard with 24 hrs. / 7 days support

HOW OUR CAPABILITY & RESOURCE

CoverageNation-wide [63 provinces]
ResourceOver 300 interviewers [be specialized training]
StrengthsConduct huge sample size survey (over 5,000)
Conduct FGD, IDI for high class / special respondents (government offices, business / car owners, doctors, etc.)

OUR QUALITY CONTROL PROCESS

Quality Control is the most important stage to ensure the reliability of data. Our quality control includes:

  • Working under the approved questionnaire by client
  • Briefing, mockup interviews, and de-briefing
  • Accompany and Daily supervision
  • Validating respondents via:
    • Personal validation (Face to Face)
    • Telephone validation
  • Edition of completed questionnaires

HOW OUR EXPERIENCES

Our people who had over 10 years in the market research & conducted over 100 projects with big sample size on nationwide in different industries as motorbike, automobile, personal care, home appliance, F&B, pharmaceutical, etc.

We are effective in charge of both qualitative & quantitative researches

We provide fieldwork service for all type of research

QUANTITATIVE

Paper & Pen Interview (PAPI)

Computer Assisted Telephone Interview (CATI)

Computer Assisted Personal Interview (CAPI)

QUALITATIVE

In-depth Interview

Focus Group Discussion (FGD)

Ethnographic

Our experiences in automobile market

QUANTITATIVE

Pre-test & post-test for new model (Hanoi, Nghe An, Da Nang, HCMC)
Customer Satisfaction Index [CSI] & Sale Satisfaction Index [SSI] over 15 provinces
Mystery shopping (Sale, Service, Test drive) over 15 provinces
Telephone interview to automobile customers
Car clinic (Hanoi & HCMC)

QUALITATIVE

Focus Group Discussion (FGD)

Our experiences in motorbike market

QUANTITATIVE

Pre-test & post-test for new model (CLT – Central Location Test)
Color & Graphic (Stripe) test
Brand tracking (63 provinces)
Big MC interview

QUALITATIVE

  • Focus Group Discussion (FGD)
  • Product covered
    Cosmetics & toiletries (Toothpaste, Body wash),
    Food (Cooking oil, Cookies, Noodle, Soy Sauce, Fish sauce)
    Beverage (Beer, Coffee, Bottled water)
    Medicine

Our experiences in FMCG

QUANTITATIVE

Usage & Attitudes
Concept & Product test (Central Location Test)
Media & Promotional research
HUT (Home Use Test)
Product experiences & Satisfaction

QUALITATIVE

In-depth interview
Focus Group Discussion (FGD)

Our clients

HOW YOU CAN REACH US

  • 117/23 Nguyen Son, Bo De Ward, Long Bien Dist., Hanoi
  • 098 200 6686
  • info@dcs.com.vn
  • www.dcs.com.vn

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